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Flooring industry Strategic Marketing
Topic Started: Mar 7 2016, 11:39 PM (109 Views)
meishengchao
Commander
We began in 2000 on a wooden floor, also reflects a difference, the value of innovation, give consumers a consumer ideas and concepts, European village without water glue,interior wood wall cladding Uganda it increased environmental protection. In 2002, the first time according to the Japanese Ai Foer processing MDF, less than 0.5, micro floors, we, as a China's total distribution, was to create a concept, but really low, its formaldehyde emission basic 0.5 or less, and not the floor formaldehyde, but Merak board structure and we are all different aspects of resilience.

From Montblanc brand we do to feel now is the difference between the value of the value of innovation can enable enterprises to survive, from the flooring industry, a variety of board has engineering board is a low-cost mass times byword, low prices poor quality, but he can survive. As China's market is not standardized,acid and alkaline resistant wood plastic railing triggering bring is not standardized product quality in Beijing is actually a more regulated market, restock decorative panels and wood and plastic to the field, project board 18 dollars a square meter of the board, then do not believe that 18 dollars you can not buy sawdust is low quality glue bonding together, but still have a market.

Now that is the most critical strategic marketing Fine, marketing costs increasing every year, the same number of significant growth in advertising in recent years,composite decking above ground swimming pools how many years ago, we can use the EU Code of Advertising playing his brand when advertising costs are How much, how much advertising now, and now advertising from the media perspective, this year, an increase of 20%, so I think that strategic marketing can not just dead on advertising.
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